Dr.MRUDULA MAHENDRA TRIVEDI
Department           Department of Commerce and Business Management

Contact No           9824027396

Email Id               mrudula.trivedi-cbm@msubaroda.ac.in

Faculty                Faculty of Commerce

Designation         Assistant Professor(Stage 2 to 3)

Education Details
EducationUniversity NameStatePassing Year
PhDTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGUJARAT2-2011
OthersTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGUJARAT3-2003
Post GraduateTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGUJARAT7-1998
GraduateTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGUJARAT7-1996
Research Details
TitleFunding AgencyProject NatureDurationStatusDate
EXAMINING DESIGN INNOVATIONS WITH REFERENCE TO TWO-WHEELERS AS A STRATEGIC TOOL FOR EFFECTIVE GREEN MARKETING THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAMinor36Completed17-11-2014
Academic/Research Visit
Institute/Industry VisitedRoleDurationSponsered ByRemarksDate
Eco Tourisam site at Dhanpari and TargolInvited Professor1-great learning in terms of team building, group cohesiveness, service marketing and Environment28-12-2019
 
Ph.D. Guidance Detail
Student NameTopicstatus
Pandya Chaitanyakumar SudhirkumarAn Analytical Study of Sustainable Entrepreneurial Practices and Elements of Service Marketing: Implications For Development of Coastal Tourisam'Registered
Published Articles/Papers in Journals/Edited Volumes
TitleJournal NameVolume No.Page No.ISSNPublished Year
Sustainable Marketing Strategies for Cycling: Moving Towards Greener EarthInternational Journal for Research in Engineering Application and Management 353-3572454915010-2019
Analysis of Opinions for Green Benefits: Insights for Marketing of Electric Two WheelersInternational Journal of Production Technology and Management1043-480976 639110-2019
Glimpses of Green Consumerism and Steps Towards SustainabilityJournal of Management 35-412347394010-2019
Learning Lessons from Corporate Greening Journal of Management 29-342347394010-2019
Service Design as an Effective Tool for Paint ApplicatorsSS International Journal of Economics and Management 85-912231496210-2019
Profile Analysis of Green Two Wheeler Concepts: Insights for Effective MarketingInternational Journal for Research in Engineering Application and Management  371-3802454915010-2019
Branding the Amazon WaySS International Journal of Business and Management Research 45-562231497010-2019
Case Study on Ray Kroc: An Entrepreneurial MindJournal of International Academic Research For Multidisciplinary 192-1962320 508310-2019
INTERNALISING ECO INNOVATIONS FOR BUSINESS GROWTH AND COMPETITIVE ADVANTAGEINTERNATION JOURNAL OF CREATIVE RESEARCH 2263-2270 7-2018
AN EXPLORATORY STUDY OF ROASTED FOOD SNACKS AND INSIGHTS FOR EFFECTIVE MARKETING MIX STRATEGIESASIAN ACADEMIC RESEARCH JOURNAL OF SOCIAL SCIENCE AND HUMANITIES 50-582278859X2-2017
SOCIAL MARKETING STRATEGIES: A CASE STUDY OF GORAJ MUNI SEVA ASHRAMJOURNAL OF INTERNATIONAL ACADEMIC RESEARCH FOR MULTIDISCIPLINARY 55-64232050832-2017
THE NEW ERA OF ECOPRENEURS: CASE STUDY OF MITTI COOLEPRA INTERNATIONAL JOURNAL OF ECONOMIC AND BUSINESS REVIEW329-32234901872-2017
NameCourse TypeOrganising UniversityOrganising InstituteOrganising DepartmentCentreStart DateEnd Date
Workshop on MOOCS, E-content Development and Open Educational ResourcesSTTP ( One Week)Devi Ahilya Vishwa Vidyalaya HRDC ,DAVVHRDC, DAVVHRDC , DAVV 11-3-201916-3-2019
Refresher Course in CommerceRefresherKUMAUN UNIVERSITY, NAINITALKUMAUN UNIVERSITY, NAINITALKUMAUN UNIVERSITY, NAINITALHUMAN RESOURCE DEVELOPMENT CENTRE 4-8-201525-8-2015
Contribution in Conducting Professional/Academic Programmes
TitleProgrammeParticipated asDate
Women Entrepreneurship and New Enterprise ManagementWorkshopCo-Ordinator12-10-2020
Participation in Committees of University
Committee NameLevelParticipated AsSubmission Date
Directorate of Students WelfareUniversityCore Committee Member30-1-2023
ENPRENDIA PROJECTUniversityCore Committee Member30-1-2023
ENPRENDIA PROJECTUniversityCore Committee Member30-1-2023
Placement Fair GOG committeeUniversitymember24-3-2021
Career Counselling and Placement CellFacultyCore committee member24-3-2021
Career Counselling and Placement CellFacultyCore committee member24-3-2021
Career Counselling and Placement CellFacultyCo-Coordinator24-3-2021
Career Counselling and Placement CellFacultyCo-Coordinator24-3-2021
Career Counselling and Placement CellFacultyCo-Coordinator24-3-2021
Youth Festival FacultyConvener24-3-2021
Merit list preparation FacultyConvener24-3-2021
ENPREINDIA PROJECT SUPPORTED BY EUROPEAN COMMISSIONUniversityCore committee member23-3-2021
NAAC Team-Cleanliness committeeFacultyMember30-7-2018
INTERNATIONAL YOGA DAYUniversityCORE COMMITTEE MEMBER5-2-2017
CAREER COUNSELLING AND PLACEMENT CELLFacultyCORE COMMITTEE MEMBER5-2-2017
BOARD OF STUDIESFacultyMEMBER5-2-2017
 FacultyDEAN OF SPORTS5-2-2017
Awards
Name of Awarding AgencyDetailsAddress of Awarding AgencyLevelDate
The Maharaja University of BarodaAppreciation for receiving Copyright on "Inculcating Cycling Culture for Green India" by Ministry of Commerce and Industries, Govt. of India M.S.University , Near Fategunj, Baroda 390002University15-8-2018
The Maharaja University of BarodaAppreciation for receiving Copyright from Ministry of Human Resource Development, Govt. of India, on "Integrated Teaching Approach for Commerce Education"The M.S.University of Baroda, Near Fategunj, Baroda 390002University15-8-2016
Teacher Talks
TitleParticipated asPlaceDate
International Women's Day CelebrationInvited SpeakerVadodara7-3-2020
EntrepreneurshipInvited SpeakerITM University Baroda15-2-2020
Entrepreneurship Invited SpeakerSVMIT, Bharuch11-2-2020
Financial ManagementInvited SpeakerSeminar Hall, Indian Institute of Metal Baroda Chapter10-2-2020
Project report and Financial MgtInvited SpeakerLimkheda30-1-2020
EDP M-2 General ProgrammeInvited SpeakerDept of Ext. & Comm., Faculty of Family and Community Sciences, MSU20-1-2020
Rural Entrepreneurship and Economic DevelopmentInvited SpeakerDAVV,Indore30-7-2019
Inculcating Entrepreneurial Attitude for New Venture CreationInvited SpeakerDAVV,Indore29-7-2019
Entrepreneurship DevelopmentInvited SpeakerGSFC University20-12-2018