Dr.Sushilkumar Mukundbhai Parmar

Department           Department of Commerce and Business Management

Contact No           7284857715

Email Id               sushilkumar.m.parmar-cbm@msubaroda.ac.in

Faculty                Faculty of Commerce

Designation         Assistant Professor

Education Details

EducationUniversity NameStatePassing Year
PhDGujarat UniversityGujarat1-2018
OthersUGC NETDelhi3-2013
GraduateSadar Patel University Gujarat4-2011
Post GraduateTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGujarat3-2009
GraduateTHE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODAGujarat4-2005

Experience Detail

Employer NameDesignationNature of JobStart DateEnd DateCurrently Working
The Maharaja Sayajirao University of BarodaAssistant ProfessorTeaching29-11-2019--
The Maharaja Sayajirao University of BarodaAssistant Professor (CES)Teaching7-12-201828-11-2019
The Maharaja Sayajirao University of Baroda Teaching19-6-20177-6-2018
The Maharaja Sayajirao University of Baroda Teaching4-7-20168-6-2017
Smt T J Patel Commerce College (Eng. Medium) Nadiad Teaching1-7-201531-3-2016
Smt T J Patel Commerce College (Eng. Medium) Nadiad Teaching21-6-201231-3-2015

Research Details

TitleFunding AgencyProject NatureDurationStatusDate
An Assessment of Service Quality of Vadodara Municipal Corporation vis-à-vis Satisfaction of Inhabitants of Vadodara CityResearch and consultancy Cell, The M.S.University of BarodaMinor12Ongoing1-2-2022

 
Books Published

Book TitlePublisher NameISBNPublished Year
Tourism Marketing AUTHORSPRESS97893552930222022
Film Festivals: Acclaim, Recognition and ImpetusAUTHORSPRESS97893905887182021

Papers Presented

Paper TitlePaper ThemeOrganising BodyPlacePublished Year
An Empirical Study on Selected Young OTT Subscribers’ Opinion on OTT PlatformsDigital Learning Methodologies: “Transformation of Business, Management and Education PracticesFaculty of Management Studies, Parul UniversityVadodara 10-2021
Understanding Awareness and Preference of Selected Subscribers for OTT PlatformsWorld Economy, Trade & Employment Navigating the FutureUniversity of Mumbai, Department of CommerceMumbai (Virtual International Conference)3-2021
A Study of Consumers' Preference and Perception towards foreign Branded Men's Apparels With special reference to Vadodara cityNational Confernce on Innovative Business Management Pratices Techonology Enabled Learning Trend in 21st centuryParul University, Faculty of Management StudiesWaghodia, Vadodara12-2018
Social Media Marketing: A Study of Young Consumers' PerceptionImproving Global Competitiveness: Innovation, Management, Governance & LeadershipFaculty of Management Studies, The Maharaja Sayajirao University of Baroda and Indian Association For Management Development Vadodara1-2018
Entrepreneurial Creativity and Innovation in TourismManaginging Business & Technology in the Emergining FutureSEMCOM CollegeVallabh Vidyanagar10-2016
A Study of Tourist Satisfaction in GujaratChanging Paradigms in Managing Global BusinessMetas Adventist CollegeSurat3-2016
Research Impetus in Higher Education: Directions & GapTowards Transformation of Higher EducationWaymade College of EducationVallabh Vidya Nagar3-2014
Role of Stakeholders in Quality Enhancement of Higher EducationChallenging Challenges: Towards Quality Higher Education Waymade College of EducationVallabh Vidya Nagar11-2012
Management of InnovationsEmerging Issues in Competitive Business EnvironmentI V Patel College of CommerceNadiad10-2012

Published Articles/Papers in Journals/Edited Volumes

TitleJournal NameVolume No.Page No.ISSNPublished Year
An Empirical Study on Selected Social Media Users' Opinion on Influencer MarketingSEMCOM Management & Techonology Review 959-64232159681-2023
Study on Shoppers' Opinion on Ethical Practices of Social Media MarketersSEMCOM Management & Techonology Review 87-11232159681-2023
UNDERSTANDING AWARENESS AND PREFERENCE OF SELECTED SUBSCRIBERS FOR OTT PLATFORMSShodh Sanchar Bulletin1193-100222936201-2023
Changing Rule of Advertising to Woo Rural ConsumersInternational Journal for Research in Management and Pharmacy 442-48232009015-2021
Virtual Currency: A Theoretical ReviewInternational Journal of Research in Humanities and Social Sciences251-55234754045-2021
A Study of Rural Consumers' Satisfaction and their Perception towards Telecom (Wireless) ServiceSynergy Journal of Management 1845-560973922x5-2021
A Study of Brand Loyalty for Cosmetic Products among YouthInternational Journal for Research in Management and Pharmacy -39-21232009015-2021
A Study of Social Media Campaign of selected Cosmetic BrandsInternational Journal for Research in Management & Pharmacy 41-482320090111-2019
Understanding Selected Concepts of Organizational Behaviour From Bigg Boss PerspectiveInternational Journal of 360 Management Review 77-862320713211-2019
Job Satisfaction among Employees engaged in selected hospitals of Vadodara CityInternational SEMCOM An international Peer Reviewed Research Journal 96-1032321596811-2019
A Study on impact of social media Marketing on Brand Awareness, Brand Preference and Purchase intention with special reference to Young ConsumersUnnayana International Bulletin of Management and Economics 201-2052349716510-2019
UNDERSTANDING THE IMPACT OF REWARDS ON EMPLOYEE MOTIVATION WITH SPECIAL REFERENCE TO SELECTED BANK PERSONNEL OF VADODARA CITYJournal of Multi-Disciplinary  1-12227902687-2018
PERCEPTION AND OPINION OF TEACHERS TEACHING IN SELECTED SCHOOLS OF VADODARA DISTRICT ON SELECTED DIMENSIONS OF QUALITY OF WORK LIFEInternational Journal of Management Studies 72-83224903027-2018
A Study of Perception and Opinion on Gujarat Tourism MarketingIOSR Journal of Business and Management 1-4231976687-2018
Wellness Tourism: Review and GrowthPARIPEX - Indian Journal of Research 30-322250199110-2017
A Study on Gujarat Tourism MarketingNehru School of Management Journal 21-272349488310-2017

Refresher/Orientantion Course

NameCourse TypeOrganising UniversityOrganising InstituteOrganising DepartmentCentreStart DateEnd Date
63rd UGC Sponsored Refresher Course: In Commerce & ManagementRefresherSardar Patel University UGC Human Resource Development CentreUGC Human Resource Development CentreUGC Human Resource Development Centre Sardar Patel University 19-7-20211-8-2021
In Service Training Course in Methodology of Teaching and Evaluation for Fresh and Newly Appointed Lecturers/Assistant Professor / Associate Professor / Professor of MSUBStaff training conducted by the universityThe Maharaja Sayajirao University of BarodaFaculty of Education and PsychologyDepartment of Education Department of Education [CASE, IASE, IUCTE] 15-4-202127-4-2021
Advanced Data Analysis Using SPSS and AMOSFDP (Faculty Development Programme)St Kabir Institutes of Professional Studies St Kabir Institutes of Professional Studies St Kabir Institutes of Professional Studies St Kabir Institutes of Professional Studies 15-6-202019-6-2020
A 4-Week Induction/Orientation Programme for "Faculty in Universities/Colleges/Institutes of Higher EducationOrientationTeaching Learning Centre, Ramanujan College University of DelhiRamanujan College, University of Delhi (MHRD)Teaching Learning CentreTeaching Learning Centre 4-6-20201-7-2020
Comprehensive e-Learning to e-Training guide for Administrative WorkSummer / Winter schools, Workshops, etc.Ramanujan College, University of DelhiRamanujan College, University of Delhi (MHRD)Teaching Learning CentreTeaching Learning Centre 25-5-20205-6-2020
Seven Days International Online Workshop on Research MethodologySummer / Winter schools, Workshops, etc.University of MumbaiWilson College, KES Shroff College of Arts and Commerce, Vasantraodada Patil Institute of Management Studies and ResearchWilson College, KES Shroff College of Arts and Commerce, Vasantraodada Patil Institute of Management Studies and ResearchWilson College 19-5-202025-5-2020
Online Faculty Development Programme for Teachers in the Domain of Commerce / Management on Emerging Business IssuesOthersTezpur University, ASSAMTezpur UniversityDepartment of Commerce and School of Management StudiesDepartment of Commerce and School of Management Studies 11-5-202015-5-2020
Managing Online Classes and Co-creating MOOCSHRD programmes Ramanujan College, University of DelhiRamanujan College, University of Delhi (MHRD)Teaching Learning CentreTeaching Learning Centre 20-4-20206-5-2020
Online Course on Research Methodology for Social SciencesSummer / Winter schools, Workshops, etc.Indian Academic Research Association and Indian Accounting Association (Tiruchirappali Branch)Indian Academic Research Association and Indian Accounting Association (Tiruchirappali Branch)CommerceIndian Academic Research Association and Indian Accounting Association (Tiruchirappali Branch) 6-4-202012-4-2020
Research Methodology For All SubjectsSummer / Winter schools, Workshops, etc.Knowledge Consortium of GujaratKCG - Government of GujaratDepartment of Higher Education KCG 1-1-20186-1-2018
Workshop on Effective Teaching in Higher EducationSummer / Winter schools, Workshops, etc.The Maharaja Sayajirao University of BarodaFaculty of CommerceIQACIQAC 9-9-201710-9-2017
The Use of Software for Business and Economic AnalysisSummer / Winter schools, Workshops, etc.The Maharaja Sayajirao University of BarodaFaculty of CommerceBusines EconomicsPG Unit 1-3-20177-3-2017
Orientation ProgrammeOrientationThe Maharaja Sayajirao University of BarodaFaculty of CommerceIQACIQAC 10-9-201611-9-2016

Contribution in Conducting Professional/Academic Programmes

TitleProgrammeParticipated asDate
Collaborative Meet with Japanses Delegates Basic Japanses WorkshopWorkshopOrganizing Committee8-1-2020

Awards

Name of Awarding AgencyDetailsAddress of Awarding AgencyLevelDate
Facutly of Management Studies, Parul University Best Research Paper Presentation Award, 2nd International E- Conference on the theme - Digital Learning Methodologies: “Transformation of Business, Management and Education Practices, Title of the paper was An Empirical Study on Selected Young OTT Subscribers’ Opinion on OTT PlatformsFaculty of Management Studies, Parul University, Waghodia, Limda, Vadodara, GujaratInternational23-10-2021
Facutly of Management Studies, Parul University Best Research Paper Award - In Two Days National Conference On "Innovative Business Management Practices: Technology enabled Learning Trends in 21st Century' organized by Faculty of Management Studies on 21st and 22nd December 2018. The title of the paper was "A Study of Young Consumer Preference & Perception Towards Foreign Branded Men's Apparels with special reference to Vadodara City"Faculty of Management Studies, Parul University, Waghodia, Limda, Vadodara, GujaratNational22-12-2018
Department of Commerce - University of MumbaiBest Research Paper Award - In Two Days Virtual International Conference held on 12th & 13th March 2021. The title of a paper was 'Understading Awareness and Preference of Selected Subscribers for OTT Platforms'Department of Commerce - University of Mumbai Kalina Campus, Santacruz Mumbai (E)International13-3-2021

Teacher Talks

TitleParticipated asPlaceDate
Resurgence of Travel and Tourism: A Panoramic View of Post Covid 19 Scenario in TourismInvited SpeakerParul University - Vadodara28-9-2021