Mrs.YAMINI K K
Department
Department of Commerce and Business Management
Contact No
9426500906
Email Id
yamini.k.k-cbm@msubaroda.ac.in
Faculty
Faculty of Commerce
Designation
Assistant Professor ( CES )
Education Details
Education
University Name
State
Passing Year
PhD
The Maharaja Sayajirao University of Baroda
Gujarat
10-2022
M. Phil.
Sardar Patel University
Gujarat
4-2005
Post Graduate
Sardar Patel University
Gujarat
4-2004
Graduate
Calicut University
Kerala
4-1995
Experience Detail
Employer Name
Designation
Nature of Job
Start Date
End Date
Currently Working
The Maharaja Sayajirao university of Baroda
Assistant Professor(CES)
Teaching
7-12-2018
--
The Maharaja Sayajirao University of Baroda
Temporary Assistant Professor
Teaching
18-6-2018
6-12-2018
The Maharaja Sayajirao University of Baroda
Teaching
19-6-2017
7-6-2018
The Maharaja Sayajirao University of Baroda
Teaching
13-6-2016
8-6-2017
The Maharaja Sayajirao University of Baroda
Teaching
13-7-2015
9-6-2016
The Maharaja Sayajirao University of Baroda
Teaching
18-6-2013
21-6-2014
The Maharaja Sayajirao University of Baroda
Teaching
28-6-2012
14-6-2013
The Maharaja Sayajirao University of Baroda
Teaching
27-6-2011
16-6-2012
The Maharaja Sayajirao University of Baroda
Teaching
1-7-2010
10-6-2011
The Maharaja Sayajirao University of Baroda
Teaching
29-6-2009
12-6-2010
The Maharaja Sayajirao University of Baroda
Teaching
15-7-2008
13-6-2009
The Maharaja Sayajirao University of Baroda
Teaching
2-7-2007
14-6-2008
The Maharaja Sayajirao University of Baroda
Teaching
21-8-2006
16-6-2007
The Maharaja Sayajirao University of Baroda
Teaching
23-8-2005
17-6-2006
Books Published
Book Title
Publisher Name
ISBN
Published Year
Functional Management
Himalaya Publishing House Pvt. Ltd.
ISBN No. 9789350978191
2013
Papers Presented
Paper Title
Paper Theme
Organising Body
Place
Published Year
Role of Mobile Apps in promoting M-Commerce: A Study
Anvesh 2018 Doctoral Research Conference 2018
Institute of Management, Nirma Universtiy
Ahmedabad
4-2018
Effect of Integrating Mobile Technology To Enhance Students' Educational Experiences: A Case Study
Improving Global Competitiveness:Innovation, Management, Governance and Leadership
Indian Association for Management Development And Faculty of Managment Studies
Vadodara
1-2018
Consumer Privacy and other Ethical Issues towards mobile marketing in India
Contemporary Issues in Commerce and Management
All Gujarat Universities Commerce and Managment Teachers' Association
Visnagar
1-2016
Mobile Commerce adoption: Today and Tomorrow
Managing Marketing Opportunities, Challenges and Strategies for sustainable growth in current scenario
Shri D.N.Institute of Business Administration
Anand
10-2012
Social Entrepreneurship a new sun in the Horizon
Strategic HRM and Entreprenuership in the changing business scenario
Nirma University of Science and Technology
Ahmedabad
1-2009
Marketing Foreign Education in India-Myths and Realities
Regional Conference on “Managerial excellence"
ICFAI National College
Vadodara
10-2008
Green Marketing: Changing Facets of Business Paradigms
Managing global competitiveness: India and Canada Perspectives
Centre for Canadian Studies, Faculty of Arts
The Maharaja Sayajirao University of Baroda
1-2008
Impact of Information Technology on Marketing Scenario
Impact of Technology on Business” [Issues, Opportunities and Challenges]
Dept. of Commerce incl.Business Admn., Faculty of Commerce
The Maharaja Sayajirao University of Baroda
1-2007
Relationship Marketing: A Customer Centered Approach
Building Excellence in Management Disciplines
Anand Institute of Management
Anand
12-2006
Ethical application in advertisement of cosmetic products
Professional Ethics-Practices,Problems and Policies
Anand Commerce College
Anand
12-2006
Tourism Industry: Growth and constraints
The Role of Marketing Management in Tourism:The sun rising sector of India
Sardar Patel Commerce College
Boriavi, Anand
3-2006
Innovation in Business: Opportunities and challenges
Indian Business and Innovation
Anand Institute of Business Studies
Anand
10-2005
Impact of Information Technology on Higher Education
Adapting Marketing to the e-Economy: Issues, opportunities and challenges
P.G.Department of Business Studies, Sardar Patel University
Vallabh Vidya Nagar
3-2004
Published Articles/Papers in Journals/Edited Volumes
Title
Journal Name
Volume No.
Page No.
ISSN
Published Year
Factors affecting behavioural intention and actual usage of instagram
International Journal of Research and Analytical Reviews
9
57-65
23481269
1-2023
Assessing the effect of Age on m-Commerce adoption
International Journal of Enhance Research in Management and Computer applications
73-79
23197471
1-2023
Exploring the consumer adoption of m-Commerce: A study based on Extended Theory of Planned Behaviour
Journal of Positive School Psychology
6
10704-10720
27177564
1-2023
Examining the Effect of Demographic Variables on m-Commerce adoption
Vidyabharati International Interdisciplinary Research Journal
10
1108-1114
23194979
1-2023
Cilinary Habits and Food Buying Behaviour of Working Women: A Study
International Journal of Advance Research and Innovative Ideas in Education
5
41-50
23954396
10-2019
Ethics in advertisement of cosmetic products- A study on consumer perception
Journal of Emerging Technologies and Innovative Research
6
842-849
23495162
10-2019
Students' Perception towards stress management: A study conducted among undergraduate commerce students
International Journal of Research and Analytical Review
6
909-913
23495138
10-2019
Effect of Integrating mobile technology to enhance students' educational experiences: A case study
Quarterly Journal of Management Development49
49
97-103
00486175
10-2019
Social Entrepreneurship: A new sun in the Horizon
Partners in Success:Strategic HR and Entrepreneurship
619-632
7-2018
Mobile Commerce Adoption:Today and Tomorrow
Recent Trends in Marketing
77-86
7-2018
Green Marketing: Changing Facets of Business Paradigms
Global Business Perspectives and Dimensions:India and Canada
141-167
7-2018
Role of Mobile Apps in Promoting M-Commerce: A Study
Research Frontiers in Human Resource Management and Marketing Management
144-152
7-2018
Consumer Privacy and Ethical Issues towards mobile commerce adoption in India
SANYOJAK International Journal of Commerce and Management
5
110-119
2348-3032
11-2017
Refresher/Orientantion Course
Name
Course Type
Organising University
Organising Institute
Organising Department
Centre
Start Date
End Date
Online workshop on “Structural Equation Modelling using Smart PLS”
STTP ( One Week)
Research Shiksha( Institute)
Research Shiksha( Institute)
Research Shiksha( Institute)
India
16-11-2020
22-11-2020
Exploratory Factor Analysis using SPSS
Orientation
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
29-8-2020
30-8-2020
Online workshop on Advance Statistical Analysis using SPSS
STTP ( Less Than One Week)
Research Shiksha( Institute)
Research Shiksha( Institute)
Research Shiksha( Institute)
India
22-8-2020
26-8-2020
Online FDP on Quantitative and Qualitative Analysis
STTP ( One Week)
Amity University
Amity University
TUHH University of Hamburg, Germany
Madhya Pradesh
15-8-2020
21-8-2020
FDP on ICT tools for Teaching, Learning Process and Institute
Refresher
Electronic and ICT Academies- NIT Patna, MNIT Jaipur, PDPM IIITDM Jabalpur, IIT Guwahati and IIT Roorkee
Ministry of Electronics & Infmn. Technology
Electronic and ICT Academies- NIT Patna, MNIT Jaipur, PDPM IIITDM Jabalpur, IIT Guwahati and IIT Roorkee
MeitY, Government of India
10-8-2020
21-8-2020
“Structural Equation Modelling using Smart PLS”
STTP ( One Week)
TUHH University of Hamburg, Germany
Amity University
Amity University
Madhya Pradesh
8-8-2020
14-8-2020
Webinar on “Multivariate Analysis: Data reduction and Classification Techniques”
Orientation
Anand Education Foundation(Institute)
Anand Education Foundation(Institute)
Anand Education Foundation(Institute)
Surat
31-7-2020
2-8-2020
Online workshop on Statistical Analysis using SPSS
Orientation
Research Shiksha( Institute)
Research Shiksha( Institute)
Research Shiksha( Institute)
India
24-7-2020
29-6-2020
Webinar on “Basics of SPSS in Social Science”
Orientation
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
17-7-2020
19-7-2020
National online FDP on Academic Enhancement on Research Methodology
Summer / Winter schools, Workshops, etc.
Inspira Research Association
Inspira Research Association
Inspira Research Association
Jaipur
26-6-2020
29-6-2020
National Webinar on Academic Publication Strategy : Conceptualisation, Planning and Execution
Orientation
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
19-6-2020
19-6-2020
National webinar on Academic Publication strategy: Conceptualisation, Planning and Execution
Orientation
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
19-6-2020
21-6-2020
National Webinar on “Bloom’s Taxonomy based Higher Order MCQs and Automatic Assessment Tools”
Refresher
The Maharaja Sayajirao University of Baroda
Faculty of Commerce
Department of Finance and Accounting
Vadodara
18-6-2020
18-6-2020
National Webinar on “Post Covid Challenges and Opportunities in Banking Sector”
Seminar
The Maharaja Sayajirao University of Baroda
Faculty of Commerce
Department of Banking
Vadodara
17-6-2020
17-6-2020
National Webinar series on Research Methodology
Refresher
University of Madras
Loyola College (Autonomous)
Loyola College (Autonomous)
Chennai
12-6-2020
13-6-2020
Systematic Literature Review: S.R.A.M. model
Refresher
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
12-6-2020
14-6-2020
Webinar on “Writing a quality Research Paper: Articulate A Masterpiece”
Orientation
Anand Education Foundation
Anand Education Foundation
Anand Education Foundation
Surat
29-5-2020
31-5-2020
Webinar on Social Media Marketing
Orientation
The Maharaja Sayajirao University of Baroda
Indian Institute of Digital Education
Department of Commerce and Business Management
Vadodara
28-5-2020
28-5-2020
Faculty Development Programme on Research Methodology
STTP ( One Week)
Sardar Patel College of Administration and Management
Indian Society for Training and Development
Sardar Patel College of Administration and Management
Anand
25-5-2020
30-5-2020
Faculty Development Programme (Evening) on Statistical Application using SPSS
Staff training conducted by other institutions
GLS Academy
GLS Academy
GLS Academy
Bengaluru
24-5-2020
28-5-2020
Short term course on E-Content Development
STTP ( One Week)
Gujarat University
UGC
UGC-Human Resource Development Centre
Ahmedabad
14-5-2020
20-5-2020
ProQuest Webinar: How to use ProQuest Dissertations and Thesis Global
Staff training conducted by the university
The Maharaja Sayajirao University of Baroda
ProQuest Webinar
Faculty of Commerce
Vadodara
24-4-2020
24-4-2020
Research Paper writing skill
Summer / Winter schools, Workshops, etc.
Indian Society for Training and Development
Indian Society for Training and Development
ISTD Anand chapter
ISTD- Anand
20-7-2019
21-7-2019
The Use and Generation of e- resources and Intellectual property rights
Orientation
The Maharaja Sayajirao University of Baroda
Internal Quality Assurance Cell(IQAC)
Faculty of Commerce
Faculty of Commerce
6-12-2018
6-12-2018
Data Analysis in Commerce and Management
Staff training conducted by other institutions
Sardar Patel University
Indian Society for Training and Development
Department of Business Studies
Vallabh Vidyanagar
20-4-2018
21-4-2018
Overview of Qualitative Research
Summer / Winter schools, Workshops, etc.
Nirma University
Institute of Management
Institute of Management
Ahmedabad
7-4-2018
7-4-2018
Training in Digital Innovation Lab
Orientation
The Maharaja Sayajirao University of Baroda
Research and Consultancy Cell
Faculty of Technology
Microsoft
28-12-2015
1-1-2016
Research Methodology workshop
Orientation
Sardar Patel University
P G Dept. of Business Studies
P G Dept. of Business Studies
Vallabh Vidya Nagat
2-12-2010
4-12-2010
Doctoral workshop on Science and Art of Writing
Orientation
Institute of Rural Management Anand
Institute of Rural Management Anand
Institute of Rural Management Anand
Anand
17-12-2007
20-12-2007
Faculty Development Programme
Refresher
ICFAI University
ICFAI University
ICFAI University
Vadodara
15-12-2007
15-12-2007
Workshop on Research Methodology in Commerce and Management
Orientation
Gujarat University
Indian Accounting Association
S.D.School of Commerce
Ahmedabad
30-9-2007
2-10-2007